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Customer Marketing Manager CZ/SK

Skupina GSK

Information about the position

  • Place of work: Bratislava
  • Basic wage component (gross) and other rewards: 2 000 - 2 500 EUR/month
  • Start date: ASAP
  • Contract type: full-time

Job description, responsibilities and duties

This role was created to drive and deploy ‘Irresistible engagement’ with shoppers & customers at prioritized touchpoints along the purchase journey which drives conversion, brand equity and category share growth as well as building GSK’s strategic value with key customers. Customer Marketing Manager will take responsibility for translating category and brand strategies into specific channel and customer activities and actions. This role can be hired either in Prague or in Bratislava.

Key Responsibilities:

• Lead Country Customer Marketing planning process with direct contribution to ComEx MAPs and 3/1 Plan
• Represent country in quarterly Customer Marketing review process with Area
• Own country Customer Marketing processes

Drive Country Customer Marketing Action Plan:

• Deliver profitable category & brand share growth by working with marketing on localization and activation of the global / area category & brand vision and strategies through to the customer and shelf
• Lead the creation of the strategic shopper / customer plan and assets for GSK categories working with key trade customers
• Develop and execute mutually acceptable solutions that produce a win for the brand and for the customer
• Drive strategic customer initiatives which are insight-led, innovative, differentiated and designed to unlock category and brand growth
• Create promotional strategies to fully reflect category/brand strategies in alignment with brand activities and with particular focus on new products/categories;
• Coordinate and drive POS planning, implementation and evaluation processes across the channel and key customers for relevant GSK categories
• Coordinate processes aimed at creating and implementing displays and POS materials, to ensure the best possible visibility and availability of GSK products to consumers
• Create merchandising standards in cooperation with category management
• Handle all budgets allocated to the department (planning/follow up)

Business Partnering:

• Collaborate with Area ComEx Team with focus on 3/1 Plan delivery
• Collaborate with cross functional teams at GSK in respect to customer actional plans
• Support sales team with all channel / customer activity related information, materials
• Support KAMs in building relationship with key trade partners

Information about the selection process

Ak Vás pracovná pozícia zaujala, zašlite nám svoj životopis. Všetky životopisy budú starostlivo posúdené, pričom si vyhradzujeme právo osobne kontaktovať len tých uchádzačov, ktorí vyhovujú požiadavkám pracovnej pozície.

Requirements for the employee

Candidates with education suit the position

University education (Master's degree)

Educational Specialization

economics or business administration, sciences or engineering

Language skills

Slovak - Proficiency (C2) or Czech - Proficiency (C2) or English - Upper intermediate (B2)

Personality requirements and skills

• University degree in economics or business administration, sciences or engineering
• Native Czech or Slovak, fluent English
• Proven experience in customer marketing/shopper marketing/ trade marketing/sales in OTC environment (for Czech and Slovak republic)
• Proven experience in developing and delivery of customer activation plans
• Proven track record of excellent commercial acumen in shopper marketing area
• Demonstrable leadership and influencing skills
• Very good analytical skills
• Detailed understanding of shopper / customer marketing and shopper / customer behavior across all channels
• Expertise in engaging and effective cooperation with sales teams

his role can be hired either in Prague or in Bratislava.

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Brief description of the company

Profile of GSK Group

GSK ( GlaxoSmithKline ) is a global scientific and medical company that operates in more than 115 countries . Our mission is to improve the quality of human life by enabling people to do more , feel better and live longer . We develop, manufacture and provide a wide range of innovative products for health and personal care .
We focus on :
• Medicines to treat wide variety of diseases
• Vaccines for children and adults to protect against infectious diseases
• Consumer products available in stores and pharmacies

GSK in Slovakia

The success of our company depends on the experience and motivation of our employees , so we are committed to their development. GSK offers its employees many opportunities for career development to enable them to work their best to develop their own potential and fulfill professional ambitions .
We support our employees in volunteer activities and as a company we devote a significant proportion of funds for charitable purposes , for which we have been named the Top Corporate Philanthropist .

GlaxoSmithKline Slovakia s.r.o. , Bratislava
GlaxoSmithKline Slovakia s.r.o. consists of divisions :
a) Pharmaceuticals aimed at graduation and distribution of a wide range of drugs mainly in the areas of respiratory diseases , cancerous diseases and the prevention of bacterial and viral infections - a vaccine
b ) Consumer Healthcare , within which combines the best from the world of daily consumer goods in categories - overall health , skin health , oral care and food and supplies to retail chains and pharmacies.

de Miclén s.r.o., a registered company of GSK , Levice
Stable , dynamically developing production plant in Levice , with nearly 600 employees , is part of the distribution network for GSK Consumer Healthcare . It focuses on the manufacture of personal care products in two divisions ( toothpaste and hair care ) , while part of the production is carried out under the name of our international contractors .

Number of employees

500-999 employees