Digital Marketing Intern/Brigáda pre študenta na oddelení Innovation Lab

Responsibilities:
● Working with digital media agencies to support the delivery of
marketing digital campaigns, including supplying of assets, links
and reporting.
● Helping with content creation, interactive content forms &
designs development across digital channels.
● Tracking, analyzing, creating performance reports for digital
marketing campaigns (websites, email marketing, content
marketing, PPC, social media etc.) across digital channels;
● Tracking performance, reporting analytics & trends of digital
channels, competitor analysis
● Supporting in gathering and analysis of customer data from a
variety of sources, including online and offline interactions,
surveys, and customer feedback (e.g. CRM, Google Analytics,
Email Marketing, Webinar, Podcast)
● Supporting Innovation Lab with the related admin & operational
tasks

Mindset & Behaviors:
● Growth mindset, able to learn and unlearn quickly, take risks
and experiment, and contribute to the learning cycle by sharing
knowledge with others inside Roche
● Team – player who works well with people diversity: personality,
culture, ethnicity. Can network and easily establish new
relationships
● Display of integrity in everything (i.e. open, honest, ethical and
genuine)
● High energy, positive, customer-centric, customer-focused

Skills & Experience:
● Digital marketing - hands-on experience in digital marketing campaigns
● Proven ability to understand and leverage digital means and tools
● In-depth knowledge of available digital channels, appropriate tools and their
strengths in the market
● Basic technical skillset: video, photo, managing CMS tools/web platforms
● Basic design skills: canva experience is a plus
● Up-to-date with the best practices and future trends in digital marketing
● Experience with working in fast-pace, progressive environment
●Knowledge of digital marketing, digital technologies and best practices of
digital customer engagement
● Ability to learn quickly the therapeutic areas and products of Roche
● Team player with creative ideas
● Enjoying being part of a dynamic team, working in global community
● No fear to develop and try unproven approaches
● Agile way of working is desired