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Product Marketing Manager

RESCO spol. s r.o.

Information about the position

  • Place of work: Nivy Tower, Mlynské nivy, Bratislava
  • Basic wage component (gross) and other rewards: 2 300 EUR/month(depending on the professional qualifications and experience, salary may be subject to increase) + variable bonus
  • Start date: ASAP
  • Contract type: full-time

Job description, responsibilities and duties

Resco is the leading provider of mobile enterprise solutions with over 2 500 clients and 200 000 users worldwide. We build tools to digitize mobile processes, so our clients' operations are more efficient, streamlined, and safe.

We are looking for an experienced Product Marketing Manager to take on the challenge of promoting innovative products for a technology company with a global audience.

You are a team player, collaborating, and acting across a variety of organizational functions. Strong communications skills are key to success in this role. You will communicate with all company areas — marketing, sales, product, customer success, and senior leadership.

You will translate your experience and deep understanding of marketing communication and customer analysis into developing efficient communication strategies and compelling product messaging.

Job Responsibilities:

• Develop and implement effective product marketing strategies, programs and tactics
• Develop and continuously improve main product message and target group definition (target group segmentation, buyer personas, USP, value propositions)
• Gain insight into customer use of current or competition products, untapped opportunities, and buyer personas
• Follow and analyze market trends to position products
• Craft compelling product messaging across marketing channels (landing pages, ad campaigns) that differentiates new products and services from competitors
• Translate features & technical details into the clients’ benefits
• Test marketing product features, releases, and ad copy
• Work with various teams (marketing, design, content, acquisition, product, sales) to implement strategies
• Actively create product content plan for case studies, website copy and blog posts and overview video production
• Manage assigned marketing budget and approval processes
• Evaluate projects using relevant KPIs (leads, etc.) and feedback from existing and prospective customers
• Speak and present both internally and externally to promote the story of our product

Employee perks, benefits

• Work for the IT company of the year 2014, 3rd most profitable IT company of 2015, and in 2018 Gartner recognized Resco in its Gartner's Magic Quadrant for Mobile Application Development Platforms. We deliver mobile solutions to customers such as Bridgestone, Danone, Bayer CropScience, Husqvarna, KPMG Switzerland, and 2,500+ others
• International work environment
• Trainings, language courses & international conferences
• Relaxed and informal culture
• Spring, summer, autumn & winter company events
• Flexible working hours
• Attractive bonus system
• MultiSport card - squash, tennis, badminton, gym, spa & countless other sports and activities

Requirements for the employee

Candidates with education suit the position

Follow-up/Higher Professional Education
University education (Bachelor's degree)
University education (Master's degree)

Language skills

English - Advanced (C1)

Other knowledge

Microsoft Office - advanced

Number of years of experience


Personality requirements and skills


You are a team player. You have a passion for marketing communication and identifying customer needs. You can work across a variety of organizational functions.

• Strategic thinker with a vision
• Strong planning and organizational skills
• Previous work experience as a Product Marketing Manager, Brand Manager, or at a similar role. Preferably in a global B2B environment.
• Effective communication and presentation skills in English
• Analytical mind and sharp problem-solving


• Experience with global B2B lead generation, marketing automation (e.g., Marketo), A/B testing
• Copywriting skills in English
• Knowledge of web, campaign, and analytics tools (Google Analytics, Google Ads, Google Data Studio SemRush)
• Previous work experience in a technology company
• Understanding of CRM domain
• Experience with Field Service or Field Sales


Brief description of the company

Resco, founded in 1999 in Bratislava, is one of the global leaders in developing cross-platform mobile software solutions. Resco Mobile CRM is currently used by 2500+ corporate customers and counting. The solution can be also utilized to add a mobile edge to Microsoft Dynamics 365 and Salesforce, or as part of Resco standalone platform - Resco Cloud. In Resco, you’ll enjoy a relaxed work environment, flexible working hours, attractive compensation package, social get-togethers, and much more. We’re basically a group of hard working individuals in a family-like formation.

Number of employees

100-149 employees

Company address

Resco spol. s r.o.
Mlynské nivy 5
821 09 Bratislava