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Manažér obchodnej značky - senior cz&sk

Plzeňský Prazdroj Slovensko, a.s.

Information about the position

  • Place of work: Prague, Czechia (Job with occasional home office)
  • Basic wage component (gross) and other rewards: 3 200 EUR/month
  • Contract type: full-time

Job description, responsibilities and duties


Purpose of the role? What to expect?
Do you want to shape the future of a brand recently awarded with Golden Effie?
Do you want to make real difference and further develop the fastest growing large brand in the beer market? Are you ready to have your hands on completely local end-to-end marketing and prove your excellence in truly complex senior marketing job? 


If you are experienced SBM level marketer with talent and drive, this is one of the few roles in the market which offers all you need to become first-class marketer who will ready to succeed in executive leadership role in the future.
Radegast marketing spans strategic planning, creative development; massive ATL/BTL campaigns – raising water sustainability as a theme and bringing it to life and everything the brand does – sponsorship and activation of professional ice hockey as well as the largest music festivals; game changing product innovations for the future and last but not least developing own concept pubs or expanding geographically.

If you choose challenging over average, pain over comfort, curiosity over playing it safe, brand´s and team´s interests over own ego, you should lead Radegast team into the next chapter of the brand’s development in both Czech and Slovak market 


To be able succeed, you must demonstrate that:
• You can lead and develop small but diverse team across two markets
• You can develop, justify and implement long-term vision, strategy and plan as well as deliver short-term goals
• You have an expertise and solid experience with of all aspects of marketing and brand building / end to end / incl. Insights, Marketing communication incl creative development and media planning, Brand strategy development & implementation, Portfolio management & Innovation, Trade Activation, etc. – both short and long-term and can prioritise accordingly                                                                                              
• You are grown up self-driven person with strong ownership and responsibility, ready to own the agenda with high level of independence 
• You possess commercial and financial acumen, understand business dynamics very well and can quickly adapt to different market conditions
• You are strong in inspiring and motivating agencies to give their maximum while maintaining a good relationship
• You inspire great collaboration beyond your core team and cross-functionally
• You are eager to learn and improve everyday


Have ticked all the boxes and want to apply? Than have in mind that your main tasks will be:
• Foster and develop team talent in both markets
• Contribute to the creation of high-performance culture in marketing in both markets
• Deliver the Radegast annual integrated commercial plan in both markets
• Set or fine-tune media and sponsorship strategy
• Together with innovation team deliver mid/long-term innovation plan
• Lead activity development and oversee execution in all consumer and trade touchpoints above market and category standards
• Actively participate in cross-functional projects beyond brand marketing


What Prazdroj has to offer:
• Job for No. 1 company on the Czech beer market
• Becoming part of a great team of first class marketers with unique marketing mind set and international experience
• Responsible role with great amount of job scope variety and opportunity for development
• Developed system of indivual career development
• Broad portfolio of employee benefits
• Space for personal development and career growth.
• Possibility of partial work from home upon agreement.
• Fixed-term contract (to full parental leave)


What we expect:
• University degree
• Proven track record in marketing /advertising proven on multiple brands or categories
• Proficient to expert level in operational marketing in its full scope and complexity (brand development, high reach media, online, PR, sponsorship, trade activation, innovation) 
• Creative, ambitious, confident and talkative person who´s able to handle different stakeholders in terms of negotiation and persuasion
• Finance and business acumen
• Fluent English and Czech
• Active driver



Plzeňský Prazdroj a.s.

Radka Tichá

[email protected]




Requirements for the employee

Candidates with education suit the position

University education (Bachelor's degree)

Language skills

English - Upper intermediate (B2)

Driving licence


Number of years of experience



Brief description of the company

Od 1. januára 2007 na Slovensku pôsobí pivovarnícka spoločnosť Pivovary Topvar, a.s., ktorá vznikla po zlúčení spoločností Pivovar Šariš, a.s, a Topvar, a.s.

Akciová spoločnosť Pivovary Topvar je členom jednej z najväčších pivovarníckych spoločností na svete SABMiller. Do portfólia spoločnosti patria slovenské značky Šariš, Topvar, Smädný mních, české značky Pilsner Urquell, Velkopopovický Kozel, nealkoholické pivo Birell, Gambrinus, a Master.

Spoločnosť Pivovary Topvar, a.s., spája v sebe samostatnú výrobnú jednotku - pivovar vo Veľkom Šariši a sieť obchodno-distribučných centier na Slovensku. Vedenie spoločnosti má kancelárie v Bratislave. V rámci celého Slovenska zamestnáva firma Pivovary Topvar, a.s. približne 700 zamestnancov.

Prosíme aj o zaslanie súhlasu so spracovaním osobných údajov.
Tento súhlas vložte do textu e-mailu (telo správy), nie do prílohy. Prosím použite presnú formuláciu. Ďakujeme za pochopenie.

Zaslaním svojho životopisu a ďalších sprievodných dokumentov obsahujúcich osobné údaje poskytujem svoj súhlas spoločnosti Pivovary Topvar, aby spracovávala moje osobné údaje pre účely sprostredkovania zamestnania, získavania informácií o vhodných pracovných miestach a ďalších produktoch a službách pre rozšírenie kariérneho a osobného rozvoja tj. s ukladaním na nosiče dát a do informačného systému spoločnosti, upravovaním, vyhľadávaním v nich a s ich priebežnou aktualizáciou v súlade so zákonom č. 428/2002 Zb. o ochrane osobných údajov, a to až do odvolania písomnou formou. Súhlas je možné kedykoľvek odvolať.

Number of employees

500-999 employees