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Marketing Director

Conectio Group s.r.o.

Information about the position

  • Place of work: Bratislava, Slovakia (Job with occasional home office)
  • Basic wage component (gross) and other rewards: 2 800 - 4 000 EUR/month
  • Contract type: full-time, trade licence

Job description, responsibilities and duties

Our client is a successful regional tech company with a strong entrepreneurial spirit and good financial backing. If you have solid marketing know-how, a hands-on approach, and the drive to make things happen, this is opportunity just for You!

You will be responsible for such activities as planning campaigns, promotions, x-sell / upsell / acquisition propositions, and to drive flawless execution via multiple digital channels. You will lead a diverse team of passionate marketers, content writers, graphic designers, and external collaborators.

If you have what it takes, apply today!

MARKETING DIRECTOR

Key responsibilities:

▪ Design the marketing strategy and execution plan, in line with company strategy and objectives
▪ Define target audiences, value propositions, marketing mix, promotions and campaigns to boost customer acquisition, x-sell / upsell, and retention
▪ Ensure that the plan is fully executed, on time and on budget, and results are tracked
▪ Carefully manage the marketing budget and forecasting (spend, CAC, LTV, ROI…) with accountability for accuracy and performance against target
▪ Lead the marketing team, setting priorities, targets, schedules and deadlines
▪ Brief and manage the marketing calendar and the content creation / distribution plan
▪ Manage the company website, blog, SEO/SEM programs, and optimise digital conversion
▪ Set up monthly marketing reports for top management and key stakeholders
▪ Gain marketing insights by conducting customer, brand and product research / surveys
▪ Source and manage agency providers, contractors and other suppliers (negotiating prices)
▪ Suggest and introduce innovations in marketing approaches, tools, online presence, products
▪ Cooperate with product development, customer support, and sales colleagues to ensure a consistent, customer-focused delivery
▪ Support the creation of external and internal collateral (e.g., leaflets, brand guide, culture book)
▪ Accurately and timely brief the relevant functional units and teams on all upcoming initiatives
▪ Monitor the competition, market trends, and elicit sales and customer feedback, in order to sustain competitive advantage through superior marketing propositions
▪ Provide cross-functional leadership and assist / influence decision making from senior management and other key stakeholders in the organization

Desired qualifications and experience:

▪ At least 8 years’ relevant marketing experience (of which at least 3 leading a team)
▪ Well versed in digital performance marketing (email, PPC, marketing funnel conversion, etc.) and supporting tools (e.g., Google Analytics, Hubspot)
▪ Able to brief and judge the production of engaging content (copy, visuals, videos…) across multiple digital channels (website, email, landing pages, social media, YouTube, etc.)
▪ Creativity and customer focus paired with solid analytical skills and business acumen
▪ Results-focused and with a successful track record overperforming targets
▪ Excellent leadership, communication, and decision-making skills
▪ Czech or Slovak native speaker, and fluent in English (written and spoken)

Nice to have:

▪ Strong know-how of UX and graphic design principles
▪ Experience in digital-first, e-commerce, or data-driven companies
▪ High energy and proactivity coupled with a can-do, positive attitude towards any work challenge

What you can expect:

▪ Open and informal environment with the feedback culture
▪ Opportunity to join fast-growing market leader
▪ Possibility to work remotely
▪ Flexible working hours
▪ and especially the infinite space for your own realization

Requirements for the employee

Candidates with education suit the position

Primary education
Secondary school student
Secondary without school-leaving examination
Secondary with school-leaving examination
Follow-up/Higher Professional Education
University student
University education (Bachelor's degree)
University education (Master's degree)

Language skills

Slovak - Proficiency (C2) and English - Advanced (C1)

Experience in the position/sector

Marketing

Number of years of experience

8

Advertiser

Brief description of the company

We use new trends in leadership, education, HR and digitalization to grow our clients' business.

We founded the company in 2010 and we subordinate all services to the "People & Digital" strategy.

Number of employees

10-19 employees